Marketplace Audit Services
We offer industry-leading Marketplace Audit Services. These services uncover the gaps in your performance. They unlock untapped opportunities for sales growth, conversion rate improvements, and brand visibility.
Whether you’re selling 10 SKUs or 10,000, our marketplace audit experts give you the blueprint to scale.
What Is a Marketplace Audit?
A marketplace audit is a comprehensive, data-driven evaluation. It assesses your presence on digital marketplaces such as Amazon, Walmart Marketplace, Flipkart, Etsy, eBay, and more. The goal is to assess and improve your:
- Product listing quality
- Keyword optimization
- Price competitiveness
- Content relevance
- Ad strategy performance
- Fulfillment process
- Conversion metrics
- SEO alignment
- Policy compliance
In short, it’s the A to Z evaluation of everything that makes or breaks your marketplace success.
Who Needs Marketplace Audit Services?
Whether you’re a DTC brand, third-party seller, manufacturer, or global retailer, a marketplace audit helps you:
- Spot inefficiencies in product performance
- Diagnose why certain products aren’t ranking or converting
- Understand missed SEO or ad revenue opportunities
- Prepare your business for expansion into new marketplaces
Our audits cater to all types of businesses. This includes both small businesses aiming to fix their Amazon storefront and global enterprises managing multi-marketplace operations. We tailor our audits to your size and scope.
A to Z of a Marketplace Audit
We leave no stone unturned. Here’s what our comprehensive audits evaluate:
1. Product Listings Analysis
Are your titles keyword-optimized? Are bullets benefit-driven? Are images compliant and high-resolution?
We grade your listings using Amazon and Walmart A+ content standards and benchmark against top competitors.
2. SEO & Keyword Strategy
We evaluate backend and frontend keyword performance. Are you targeting the right long-tail keywords? Are you indexed? Are you ranking?
Our audit uses tools like Helium10, JungleScout, and DataHawk for competitive keyword gap analysis.
3. Pricing & Profitability
How do your prices compare to top sellers in the niche? Are you priced to win the Buy Box without compromising margin?
We offer pricing intelligence that supports dynamic strategies.
4. Fulfillment & Inventory Health
Is FBA helping or hurting your ROI? Do you have stockouts or slow movers impacting rankings?
We assess your IPI scores and recommend inventory optimization strategies.
5. Advertising Performance
Are you running Sponsored Products, Brands, or Display campaigns? What’s your ACoS, ROAS, and wasted ad spend?
We audit your ad structure, targeting, and conversion data.
6. Conversion Optimization
Are your listings converting at or above industry benchmarks? Are there trust signals missing (reviews, ratings, FAQs)?
We assess CRO elements and give actionable solutions.
7. Competitor Benchmarking
We reverse-engineer your top competitors’ strategies and identify missed opportunities.
8. Policy & Compliance Check
Are you at risk of suspension or de-indexing? We check policy violations and suggest fixes.
Marketplace Audit Process: How It Works
We follow a proven 5-phase audit methodology:
Phase 1: Data Collection
We pull data directly from Amazon Seller Central, Vendor Central, Walmart Seller Center, and other dashboards. You may also share access or exports for a more granular review.
Phase 2: In-Depth Analysis
Our audit team—comprising SEO experts, Amazon specialists, pricing strategists, and performance marketers—dives deep into every product, category, and ad campaign.
Phase 3: Opportunity Mapping
We tag each finding as a:
- Quick Win
- Strategic Priority
- Long-Term Optimization
This makes implementation straightforward and results-focused.
Phase 4: Custom Reporting
We compile your audit into a 25- to 50-page Marketplace Audit Report with screenshots, benchmarks, insights, and tailored recommendations.
Phase 5: Execution Plan
You’ll receive a month-by-month execution roadmap or hire our team to implement improvements directly.
Marketplace Audit Reports: What’s Inside?
Every audit report is designed to be actionable, not academic. It includes:
- Performance Scorecards
- Competitor Comparison Tables
- Keyword Ranking Charts
- ACoS and ROAS Breakdowns
- Listing Quality Index
- Conversion Heatmaps
- SKU-by-SKU Analysis
- Category Recommendations
- Fulfillment Strategy Review
- Optimization Calendar
You’ll walk away with complete clarity.
Marketplace Audit Benefits
When implemented, our audit insights deliver tangible benefits:
✅ Better Keyword Rankings
✅ Increased Marketplace Visibility
✅ Higher Conversion Rates
✅ Lower ACoS / Higher ROAS
✅ Healthier Inventory Turnover
✅ Stronger Brand Trust
✅ Competitive Edge in Search & Ads
✅ Preparation for International Expansion
Many clients experience revenue lifts of 20–60% within 3 months of audit-based implementation.
Marketplace Audit ROI: The Numbers Don’t Lie
Return on investment from a marketplace audit is both direct and compounding:
- 40% average improvement in SKU performance
- 25–50% lower ad costs through targeting refinements
- 30% uplift in listing conversion rates
- 2–5x increase in organic search visibility
- Improved IPI scores and FBA savings
When paired with ongoing optimization, audits become the foundation of a scalable eCommerce growth system.
Industries We Serve
Marketplace audits aren’t one-size-fits-all. We tailor every engagement by industry vertical:
🛍️ Fashion & Apparel
💊 Health & Supplements
📱 Electronics
🍽️ Kitchen & Home
🎮 Toys & Games
📚 Books & Learning Tools
🧴 Beauty & Personal Care
🪑 Furniture
🐾 Pet Supplies
Whether you’re B2C, B2B, DTC, or white-label, our marketplace audit experts have the experience.
Why Choose SEO Marketing Agency as Your Marketplace Audit Company?
Because results matter. And we deliver.
✔️ 10+ Years of Marketplace Experience
✔️ 350+ Marketplace Audit Projects Delivered
✔️ Tools: Helium10, JungleScout, DataHawk, Pacvue, Amazon Brand Analytics
✔️ Strategy + Execution: One-stop solution
✔️ 100% Transparent, White-Hat, Data-Driven
We don’t just tell you what’s broken—we show you how to fix it.
Case Study: Real Results From a Marketplace Audit
Client: Premium Organic Tea Brand
Problem: Low rankings, high ACoS, flat sales
Audit Findings:
- Poor backend keyword targeting
- Irrelevant Sponsored Product ads
- Lack of A+ content
- No review automation system
Solutions:
- Refreshed listing copy & keywords
- New ad campaigns with tighter targeting
- Review generation strategy
- Storefront redesign
Results in 90 days:
- 55% increase in monthly sales
- ACoS dropped from 49% to 19%
- 3X growth in 5-star reviews
Full-Service Execution Available
You have two options after your audit:
✅ Implement audit insights using your internal team
✅ Let SEO Marketing Agency handle full implementation for seamless optimization
From listings to ads to customer engagement, our team executes end-to-end.
Best Marketplace Audit Agency for a Reason
We’re not just another agency handing out generic templates. Every audit we deliver is customized, insightful, and focused on one thing—making your marketplace business thrive.
Whether you’re on Amazon, Walmart, Flipkart, Etsy, or another platform, we bring clarity to chaos.
Trusted by 7- and 8-figure brands across 4+ countries. That’s why we’re known as the best marketplace audit company in the world.
Ready for a Marketplace Audit That Delivers?
Clarity. Confidence. Conversions.
That’s what you get when you partner with SEO Marketing Agency for your marketplace audit. Don’t leave growth up to chance. Let our team uncover what’s holding you back—and build a roadmap to move forward fast.
🔍 Hire the marketplace auditing company trusted by brands worldwide.
👇 Click the button below to schedule your free discovery call.